Environmental analysis and setting strategic goals

Complete an environmental scan for the health care organization you chose in Week Two. Use the SWOT Analysis table, located on the student website.

·  Assess the organization’s internal strengths and weaknesses.

·  Analyze the industry for opportunities and threats.

·  Perform a gap analysis. A SWOT analysis helps determine performance gaps. It includes the following components:

o    Strengths

o    Weaknesses

o    Opportunities

o    Threats

·  Describe the organization’s present and prospective customers.

·  Consider the following external factors:

o    Consumer and social

o    Competitive

o    Technological

o    Economic

o    Legal and regulatory

Write a 1,400-word report in which you do the following:

·  Explain why an environmental analysis is important in the development of your strategic plan by answering the following questions:

o    What is the purpose of environmental analysis?

o    What are the implications of environmental analysis in the creation of your strategic plan?

o    What are the major benefits of competitive analysis as part of your strategic planning process?

o    What evolving economic, legal, and regulatory issues may potentially have an effect on your strategic plan?

  • Assess the organization’s internal strengths and weaknesses.
  • Analyze the industry for opportunities and threats.
  • Perform a gap analysis. A SWOT analysis helps determine performance gaps. It includes the following components:
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Describe the organization’s present and prospective customers.
  • Consider the following external factors:
    • Consumer and social
    • Competitive
    • Technological
    • Economic
    • Legal and regulatory

·  Based on your SWOT analysis, provide an assessment of your chosen organization in which you include the following:

o    The organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans

o    The organization’s ability to respond to internal and external changes and challenges

·  Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.

o    You will have two to three goals for each year, with two to three measurable objectives for each goal.

o    Goals may span several years.

o    Outline your goals and objectives clearly and provide a narrative explanation for each.

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