Marketing campaign essay | Marketing homework help

  

This assignment is about an analysis of a fitness app “Aaptiv”

Aaptiv has engaged our media teams to plan and manage a holiday campaign aiming to increase new user trials by 20%. The client has briefed the teams regarding the business and marketing objectives a few weeks ago. Also attached is the detailed company overview. Aaptiv is also seeking recommendations for a general marketing strategy. Please address the following: 

  1. Name three latest consumer fitness trends in the US that can drive Aaptiv’s growth and market differentiation?
     
  2. Conduct a SWOT analysis of Aaptiv in the US market.
     
  3. Define and describe the U.S. target audience from a (i) demographic, (ii) psychographic, and
    (iii) behavioral standpoint.
     
  4. What is your recommendation to leverage paid, owned and earned media channels to achieve its marketing objective?     

Instructions 

  • Maximum paper length: two pages
     
  • Format: single space, in Calibri, 12-point font
     
  • References: list at least three information sources at the end
     
  • Save the digital copy in the format of Last Name_First Name_#2 Assignment
     
  • Key areas of evaluation – organization, critical thinking, creativity, coherent and clear writing, use of evidence, and grammar.

     

Need your ASSIGNMENT done? Use our paper writing service to score better and meet your deadline.


Click Here to Make an Order Click Here to Hire a Writer
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.