You are the owner of Software Solutions, a Halifax, NS. – based software consultancy.
Recently, at a major industry trade show in Detroit, you were introduced to a new accounting
software package, BCCuracy Plus. Quickly realizing its merits, you signed a deal with the
American manufacturer to become the exclusive sales agent for the software in Canada. Now
that you won the right to sell the software, you remember your old friend from college, Don
Tron. While reading the newspaper last year you found out that Don Tron has been promoted to
VP Operations for Wealth & Co, a national retail chain selling insurance and investments. Even
though you haven’t seen or spoken to Don in over ten years, you used to be good friends, and
you believe a persuasive sales letter about your new software will not go unanswered.
Write persuasive sales letter to Don Tron, where you try to interest him in switching from his
current accounting software to BCCuracy Plus which you got the exclusive right to sell in Canada.